3 Red Flags That Say You’re Disconnected From Your Audience by Brant Baumann When you’ve been a dad for 17 years, you find that you actually know stuff. And, eventually,…
Or: How I Kept Listening, Reacting, Engaging, Exploring, Experimenting, Testing, Trying New Stuff and Old Tricks to Develop Business on Twitter. (140 characters!) Part 2 By Patrick Nycz Part One…
Or: How I Found Out What Works On Twitter by Listening, Reacting, Engaging, Exploring, Experimenting, Testing, Trying New Stuff and Old Tricks (140 characters!) Volume I By Patrick Nycz Here…
By Patrick Nycz In basketball, a “shooter’s mentality” usually means the player is not going to let missing a shot or two deter them from taking another shot. Michael Jordan…
A Walking Visual Aid in Branding by Brant Baumann, with Ashley Bender So, I’m at the DMV, standing behind a woman with a pair of tattoo sleeves. I don’t usually…
By Erin Davidson PepsiCo is extending its Mountain Dew brand with a new, “not-an-energy-drink” breakfast soda. It rolled out this juice-like drink on February 25. We’ve seen this kind of…
By: Stephanie Bossung Look at this picture. Do you know what type of business this is? A friend sent me this picture from New York and wanted me to guess…
IDC lends a hand to Dodge Ram’s Year of the Farmer campaign For more than 40 years, idc has been blessed with the opportunity to serve American agriculture by providing…
By Patrick Nycz My grandfather ran an A&P grocery store in a small town in Ohio. I used to visit him at his store when I was a little kid…
By Rich Hines Ever notice how the direct mail you receive sometimes precedes the rites of passage in your life? It’s no accident. And you know what I’m talking about……
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