IDC Serving Farmers: Beyond Branding and Marketing

 IDC lends a hand to Dodge Ram’s Year of the Farmer campaign

For more than 40 years, idc has been blessed with the opportunity to serve American agriculture by providing branding and marketing services to many wonderful Ag companies. So farming values run deep in the culture of this marketing firm.

And for some of us it goes back even further. I remember…it was 1960 something and I was standing on the draw bar of a red Farmall tractor – one hand on the right fender the other on the tractor seat as my grandfather backed us up to the New Idea manure spreader.

I skinned my chin on the PTO shield as I jumped down to the frozen January mud to hitch the spreader to the tractor.

“Need help with the PTO?” Grandpa asked.

I grunted, “No. I got it.” Though it was far too heavy for a 12 year-old.

But it was “high time” to demonstrate that I was a REAL farmer, someone who didn’t cry about a little blood running down his chin.  And in a few painful minutes, it was “mission accomplished” (with a little help from grandpa in sliding the PTO into position). And we were off and farming that cold January morning so many years ago.

As time passed, there would be much more to learn from my grandfather and even more to learn from just about every farmer I’ve ever met. Important stuff like how to make machinery work again without paying a repairman, how to care for livestock, what it really takes to make a profit, how to help a neighbor and how to accept help when you need it. And most of all, how to get work done with others and with no help.

So, when Ram’s Superbowl spot declaring The Year of the Farmer first aired last Sunday, all of us at idc got excited about the opportunity to lend a hand to Ram in their effort to support the FFA and to raise money for the hunger relief.

Every time this spot is viewed, downloaded or shared Dodge Ram will make a donation to the FFA with a goal to raise $1 million for hunger relief.

So take a look!

Or visit the site to learn more:

Please join us and the Dodge Ram truck campaign in support of the FFA and this wonderful global institution we call farming.


Farmers have always been a special blessing to the idc team. Our client base has included nearly 30 Ag businesses such as New Idea Farm Equipment, Gutwein Seed, Hubner Seed, the Monsanto ASI companies and many others.

Today our clients include FRATCO (a leading manufacturer of field drainage pipe) and the Midwest’s leading builder of indoor beef cattle feeding operations– Summit Livestock Facilities, An FBi Buildings, Inc. company.

About the Author: Richard Hines is an account executive at idc. When he’s not thinking about his childhood memories as a farm hand, he’s working with clients to provide branding and marketing services. You’re also likely to find him fly-fishing or trekking across the country on a motorcycle. Get connected to Richard on LinkedIn or email him at Also “like” idc on Facebook!

This entry was published on February 11, 2013 at 4:01 pm. It’s filed under advertising, agriculture, blog, brand, brand affinity, brand positioning, giving back, integrated marketing, marketing, marketing communications program, online, Rich Hines, strategy and tagged , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: