By Patrick Nycz When I talk about the role of marketing in your business, one of my go-to, big-picture metaphors is all about a three-legged stool. It usually goes like this:…
By Patrick Nycz People who blog about their interests are creating art. People who blog for brands are doing so to grow their market share. Grow the brand, grow the business.…
By Patrick Nycz My dentist keeps telling me “WHY” I should floss. He has, however, never shown me “HOW” to floss in a simple, efficient, effective and quick way that…
3 Red Flags That Say You’re Disconnected From Your Audience by Brant Baumann When you’ve been a dad for 17 years, you find that you actually know stuff. And, eventually,…
Or: How I Kept Listening, Reacting, Engaging, Exploring, Experimenting, Testing, Trying New Stuff and Old Tricks to Develop Business on Twitter. (140 characters!) Part 2 By Patrick Nycz Part One…
Or: How I Found Out What Works On Twitter by Listening, Reacting, Engaging, Exploring, Experimenting, Testing, Trying New Stuff and Old Tricks (140 characters!) Volume I By Patrick Nycz Here…
By Patrick Nycz In basketball, a “shooter’s mentality” usually means the player is not going to let missing a shot or two deter them from taking another shot. Michael Jordan…
By: Stephanie Bossung Look at this picture. Do you know what type of business this is? A friend sent me this picture from New York and wanted me to guess…
IDC lends a hand to Dodge Ram’s Year of the Farmer campaign For more than 40 years, idc has been blessed with the opportunity to serve American agriculture by providing…
By Patrick Nycz My grandfather ran an A&P grocery store in a small town in Ohio. I used to visit him at his store when I was a little kid…
