Tag Archive: brand fit message

Lady Gaga
27 Nov

In the Words of Lady Gaga, “I’m on the Right Track, Baby”

Seeing the Light in a Job Shadow By Abby Zwier There are certain interactions that take place like clockwork. For instance: “How are you?” “I’m good. And you?” “Good.” Or perhaps…
November 27, 2011 at 2:07 pm Leave a comment
30 Oct

Pampers Diapers and the Dirty Secret About Branding

By Stephanie Bossung Three years ago I embarked on a new journey.  No, it wasn’t one of those Oprah, “Eat, Pray, Love,” spiritually enlightening journeys— it was much more frightening. …
October 30, 2011 at 8:36 pm Leave a comment
16 Oct

The Importance of Brand Launch: The Rise of the Brand of The Planet of The Apes

By Patrick Nycz Please convince me that Planet of the Apes, released in 1968, is a work of masterful celluloid movie making worthy of  43+ years of movie sequels & reboots,…
October 16, 2011 at 6:51 pm Leave a comment
02 Oct

The consumer is not a moron, she is your wife…tune into her.

By Patrick Nycz “The consumer is not a moron, she is your wife.” -David Ogilvy, Elements of Advertising. Published in 1983. In 2005 Mega Bloks, an international toy company that…
October 2, 2011 at 9:38 pm Leave a comment
17 Sep

Inspired by Discovery Channel’s Shark Week: Is Your Brand Treading Water?

by Patrick Nycz Is your brand like Chrissy, seen above in the movie Jaws, treading water? I hope not. It didn’t end well for her. Chrissy was doing what she’d…
September 17, 2011 at 10:16 am Leave a comment
20 Dec

Your Next Employee Who Says, “We Need a New Website,” Should Be Fired

by Brant Baumann Imagine if you and your friends threw a party without sending any invitations. And when no one showed up, someone suggested you get a new doorbell. Fire…
December 20, 2010 at 4:33 pm Leave a comment