By Patrick Nycz The first brand was created to differentiate cows. My cows from your cows. A distinctive, original symbol—or logo—was drawn up and bent into an iron stamp. The…
By Patrick Nycz I bet you know someone who only drinks Starbucks coffee if they can help it. I do. They seem to have a white Starbucks coffee cup in their hand…
By Patrick Nycz Tailgate season. To a lot of people, that means football…and beer. Big beer brands no doubt love this kind of thinking and make sure there are plenty…
By Patrick Nycz Working on a brand packaging project with idc client Susan R. recently, I was very happy to hear her say these words: “Hitting the perceived value is going…
By Patrick Nycz In basketball, a “shooter’s mentality” usually means the player is not going to let missing a shot or two deter them from taking another shot. Michael Jordan…
By: Stephanie Bossung Look at this picture. Do you know what type of business this is? A friend sent me this picture from New York and wanted me to guess…
By Patrick Nycz Yeah, I think he did. Stephen Covey passed away recently and it made me stop and consider him and his work. I came to the conclusion that…
By Stephanie Bossung First, let me start off by saying I am not a card-carrying member of N.O.W., nor have I studied the teachings of Gloria Steinem. With that being…
(Inspired a NYTimes article!) By Patrick Nycz Not every brand is worthy of extension. It takes a special combination of vision, homework and execution, a customer with brand loyalty, logic,…
by Brant Baumann In Brand Naming: Part I, we illustrated what can happen when a business puts little thought into its new brand name. Here, we answer the question, “When…
